We are realistic, we are also pragmatic. In our perception of the world, there is a specific need for all of us to decrease the overall consumption of garments we use. We believe, that by delivering simple and durable long lasting products to you again and again, will be one of the best ways to help our planet survive. What we want to do, is basically to reduce the resources used for clothing.
To be Honest, this world was probably a better place without al the production and textiles, but we as people thrive when we can dress in a nice jackets and fittet pants. So we just got to get the best out of it.